Black Hat Vs White Hat SEO

DON’T plague your website with ‪#‎Black_Hat_SEO‬!

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• Don’t use ‪#‎Duplicate_Content‬; content that’s copied verbatim (Word by Word) from other sites. 
• Don’t indulge in Keyword Stuffing; stuffing your site inorganically with targeted keywords to attract search engine spiders.
• Don’t put Hidden Text on WebPages; hidden text that is put with white colour font on a white background, or with a black colour font on a black background, so that it is not visible to the visitors but it does get crawled by search spiders.
• Don’t use Doorway or Gateway Pages; standalone WebPages that are specifically designed to attract search engine visitors to your website.
• Don’t indulge in Cloaking; which is the practice of preparing two versions of the same web page, where one is meant for the visitors, and the other is meant for the search bots.
• Don’t indulge in Link Farming; which is actually the process of exchanging links back and forth with other Web sites to enhance the search engine optimization of the site.

How to improve website speed

Does your website load fast in the Browser?

‪#‎How_To_Improve_Website_Speed‬

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• A site loading in 5 seconds is faster than roughly 1/4th of the entire web
• If it loads in 3 seconds, it is faster than almost half of the sites on the entire world-wide –web
• If it loads 2 seconds, it would beat approximately 3/4th of the entire sites on web
• If you can get it to load in a second, it would be the among the fastest sites on Internet

In order to ensure that your site loads fast in the browser, you should look at the key factors below that have a great bearing on the loading of your site...

• Reduce the HTTP Requests...
• Use CSS sprites whenever possible
• Optimize images for the web
• Use server side caching
• Use Gzip to compress the size of the page
• Use a Content Delivery Network
• Reduce 301 Redirects

Why are Meta Tags so important in SEO?

Why are #MetaTags so important in #SEO?

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To put it very simply, Meta tags are words that are used to define the gist of content written on a particular webpage. The only different thing about them is that they do not appear along the content on the page in the browser. They appear on the page code of the web page which is not visible to visitor browsing the page on the site.

The importance of #MetaTags in SEO stems from the fact that when Google’s search spiders come crawling on the site to check what the content is about, their task is made easier by crawling through Meta Tags that define the gist of content written on the webpage.

With well written Meta Tags placed on code pages, the site is picked much faster by search spiders, as they are able to ascertain the topic of content written on the page by just going through these Meta Tags without going through the entire content on the web page

SEO Company Australia - W3C Validation- AVP Solutions

Don’t forget to make your site ‪#‎W3C_Compliant‬...

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If you are serious about reaching the top tier of Search Engine Rankings, you should not forget to make sure that your website is complying with all the parameters laid down by the ‪#‎W3C‬, a short term used for‪#‎World_Wide_Web_Consortium‬, which is the main standards organization for the world-wide web. Till now, W3C has set-up approximately 90 standards, and the prime purpose of these standards is to ensure that the web or the Internet is able to work well for every user around the globe, irrespective of their geographical location or technology.

Here is a look at some of the key considerations given in these standards...

1. Minimizing the ‪#‎HTML_errors‬ which can really cause a website to dysfunction at any time
2. ‪#‎Mobile_friendliness‬ of the website
3. The ability of the site to load faster in the browser
4. Number of ‪#‎Backlinks‬ to the site
5. Cross browser Compatibility

Google Adwords Management Company in Australia

Get visitors to ‪#‎click‬ on your ‪#‎Google_Adwords‬

Just call us at our service desk no. +61-433300122 or 61-07 3299 3539 to know more today; or e-mail us at info@avpsolutions.com.au or visit ushttp://www.avpsolutions.com.au/pay-per-click-ppc

The best way to do it is by giving them a direct or indirect ‘Call to Action’ in the Adwords Copy. Take a look at the various ways that can be used to give them a ‘Call to Action’...

1. By highlighting Customer testimonials and saying, “See, what they are saying about us.” 

2. By highlighting the exact cost savings by saying “Now you can cut your costs by xyz Rupees”
3. By tickling their imagination and letting it run wild by saying “Imagine what you would do if you had ...”
4. By fuelling their impatience by saying “Want to get a solution right now?”

A perfect Outsourcing Strategy

A perfect ‪#‎OutsourcingStrategy‬!

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There is no denying the fact that ‪#‎Outsourcing‬ is the need of the hour. If a small organization has to survive and grow, it is imperative that it goes the Outsourcing way to keep a check on the costs associated with acquiring resources from vendors that are not viable for profits.

In order to cut down on costs, SMEs and SOHOs have to go with the idea of outsourcing their resources from much cheaper vendors without compromising on the quality. Even if that means going overseas to find those vendors through, the organizations have to be flexible enough to adapt that change.

In order to have a profitable outsourcing deal, it will also be wise to clearly define the scope of the operations that are being outsourced from the vendor being chosen for outsourcing. Define the full area of services to be delivered by the vendor would also be advisable to remove any ambiguity.

Don’t forget the space restriction for Adwords!

Don’t forget the space restriction for ‪#‎Adwords‬!

Before you go about writing a really attractive headline for your Adwords campaign, you should first of all make a clear note of the exact number of characters space you have at your disposal to write the Adwords Copy...

• For writing a ‪#‎Headline‬, you get a maximum space of 25 Characters
• For writing a ‪#‎DisplayURL‬, you get a maximum space of 35 Characters
• For the first ‪#‎descriptionline‬, you have only 35 Characters to play with
• And the same limit applies for the 2nd description line at 35 Characters only

In these limited number of characters spaces, you have to come up with something attractive and compelling so that the reader is forced to click on it out of sheer curiosity. If You want to have more information, then visit ushttp://www.avpsolutions.com.au/google-adwords