Importance of #Geo_Targeting in SEO...
• Geo-Targeting is particularly useful for small businesses who are looking for ways to target customers in a location specific area. With this technique, company website owners usually focus all their web promotion to areas that are in close vicinity to their business operations.
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On the flip side, if small business owners don’t Geo-Target their SEO promotion efforts, they would still get visitors but they may not be necessarily from the areas where these companies are well equipped to deliver their products/services.
• A great tool offered by Google for the purpose of Geo-Targeting is the targeted site’s integration with Google Maps. This way the website integrated with Google Maps is indexed on the basis of physical location of the targeted company.
On the flip side, if the physical location of the business is not integrated on Google Maps, the search spiders find it hard to place the company higher in the search results when the search query by the visitor is interested in finding results based on the physical location of the business.
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